Getting your marketing messages heard is critical for any creative small business owner. Most creative entrepreneurs are on board with social media and are using many of the modern marketing tools to get their messages out there. But are you repeating your messages often enough? Here’s where I see a lot of small business owners […]
Interview with Theatre Artist Michelle Nicole Matlock
It’s a real pleasure for me to introduce you to Michelle Nicole Matlock. Michelle is an actor and theatre artist that I’ve had the pleasure of connecting with through the internet. Michelle is currently touring with Cirque du Soleil in a role that she created in one of their ground breaking shows; but she also […]
Why ‘art for arts sake’ goes hand in hand with ‘starving artist’
Are you a starving artist? Are you putting your artistic ideals above your responsibility for looking after your body and soul? Are you clinging to romantic notions of ‘art for arts sake?’ That art is only sullied if you let it mingle with the world of commerce? I’m afraid if you are clinging to these […]
Set a goal for 2015 to cross-pollinate your creative practice
First off, Happy New Year! I hope you had a wonderful holiday season. As we enter a New Year, I want you to be keenly following your industry and the key players in it, but I caution you to not operate with blinders on. Tunnel vision prevents us from opportunities to cross-pollinate our creative practice by gaining […]
Idols, Mentors, Colleagues and Fans – Build a Team in 2015
I have two professional colleagues who are always talking about ‘their team.’ How ‘their team’ advises they do this, or ‘their team’ has plans to do this, etc. Every time I hear it I experience a pang of jealousy. I don’t have a team. It’s me. My computer. My ‘cup of joe.’ And that’s it. […]
Season’s Greetings
Creative Entrepreneur -vs- Creative Intrapreneur
This post has two inspirations: 1) a discussion I had with Sian Prime – one of the lecturers in the Institute for Creative and Cultural Entrepreneurship at Goldsmiths College, University of London where I am doing my PhD. I was saying to Sian how I sometimes felt I wasn’t really a creative entrepreneur, especially as an […]
Ethan Hawke, Creative Sustainability, and Taking the Long View
You know that old yarn about how ‘life is a marathon not a sprint?’ The same holds true for sustainable creative careers. Days, weeks, months and even a year are tiny markers. You might have good weeks and bad weeks. You might have a year where you do nothing creative. This doesn’t really matter. It’s […]
Marketing 101 for Creative Entrepreneurs
What is marketing? Most creative entrepreneurs are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. It starts with your message What is the message you want to get across? Are you a new actor on […]
Social media listening
Your potential customer is chattering away. Are you taking the time to listen? It’s always so great when you have a wonderful social media experience. And I just had one I’d like to share with you because it shows what is possible. This one happened to me on Twitter. Backstory So I’m fortunate to live […]
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 26
- Next Page »