Sometimes you think y0u’ve heard or seen something so many times that it has nothing fresh to offer you, right? Even great works of art, when viewed too many times, can seem old hat. And yet, all it takes is a fresh angle or approach and it can seem as fresh as the day it […]
Keeping it Fresh
Daily App Experiment #303: “Chain Reaction”, a photo by docpop on Flickr. When you’ve been practicing your art form for some time it can be hard to keep it fresh. When you are doing the same things over and over again, it’s easy for it all to start feeling a bit…. well like a dayjob. […]
Marketing 101
archery target, a photo by Leeds Museums and Galleries on Flickr. What is Marketing? Most people are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. What is the message you want to get across? […]
Not All Customers Are Created Equal
I suppose I’ve been a freelance creative entrepreneur for 20 years now, at least off and on. During that time I’ve done a number of contracts as an actor, singer or dancer. In the last few years I’ve taken on freelance work teaching singing and writing contracts related to my other professional life as a […]
No Room at the Inn
Friday night I watched some of my singing students perform in their final year show. I was a proud poppa as I watched them strut their stuff. I know how much they have improved over the two years we’ve worked together – they’ve grown as singers, they are stretching their wings as actors and they […]
Pathway Four: Business Skills
The fourth pathway is called Managerial Tools & Leadership Skills by Lisa Sonora Beam. I find that a bit of a mouthful, so I think of it instead as Business Skills. This is where you have the most capacity to learn, grow and develop your business. The other three pathways are about taking stock of […]
Pathway Three: Value & Profitability
Today is where we start to look at how market forces affect your ability to be successful in making a living out of your art. It’s important to point out that as an artist you have a right to produce any art you wish. We all need to express ourselves creatively. Just can’t expect other […]
Pathway Two: Gifts and Flow
Yesterday we looked at identifying the elements of your art (or craft – or anything really) that have ‘heart & meaning’ for you. The next step on the pathway, as set out by Lisa Sonora Beam, is to look at Gifts and Flow. What’s the difference, you probably wonder? While heart and meaning is about […]
Four Pathways of the Creative Entrepreneur – Path One: Heart & Meaning
There’s a great book by Lisa Sonora Beam which I highly recommend: The Creative Entrepreneur – A DIY Visual Guidebook for Making Business Ideas Real. Find out more about her here. She has this great way of looking at the Creative Entrepreneur by separating four pathways. Each pathway is an exploration in and of itself; […]
Reality vs fantasy
I spent the afternoon recently with an actor acquaintance. The summer previously, he had done a very nice job at a very prestigious outdoor summer theatre. On paper, it seemed like a dream job: great show, great cast, good director, nice venue. I was jealous. So imagine my surprise to find out he really didn’t […]
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