Dear Creative Entrepreneur For those of you who live in or near London, if you aren’t already aware, I wanted to let you know I will be teaching two further workshops at Red Door Studios (Newham, East Ham) this coming Saturday, January 25th as part of the Words With Edge Festival. This looks to be a great […]
10 Ways to Remain a ‘Starving Artist’
1. Give it away for free You’re probably sick of it, right? I mean you’ve spent hours/days/weeks/months slaving over it. Perhaps it’s been a struggle to bring this piece of art to life – looking at it might remind you of the sleepless nights or the painful doubts it caused you. So just get rid […]
Recap: Selling for Creative People (without feeling icky)
Most creative people love to create – to make things or to provide creative services. Most creative people hate to have to sell their products or their creative services. But if you want to create a sustainable livelihood for yourself from your creative endeavours, then you must learn how to sell. It’s the only way […]
Recap: Defining Your Customer – why you don’t want to sell to everyone
Here’s a summary post of week two of the 31 Days to Kick Start Your Creative Business Series focussing on defining your customer. The clearer you can be on who you are trying to sell to, the easier it will be to find them, talk to them, and ultimately convince them that your creative service […]
David Gandy’s Perfectly Proportioned Plan
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The Value of Differentiation (and the Added Value of a Sense of Humour)
Today I stumbled across this awesome video on Youtube – Rolling Clay With Keith. Check it out: [youtube http://www.youtube.com/watch?v=sMzL1T8MjWQ?rel=0] I love this video for all kinds of reasons. Let’s look at some of them… 1. It’s funny Let’s face it, we all take ourselves too seriously sometimes and this seems to often come out when […]
Fruit Picking and Business Planning –
Start with the low hanging fruit Photo by Effervescing Elephant It’s January and the Christmas bills are starting to come in. Mother Hubbard’s cupboards are feeling a bit bare so as a freelancer it’s always the time of year where I start to worry about drumming up some more work. Sound familiar? My advice is […]
Marketing 101
archery target, a photo by Leeds Museums and Galleries on Flickr. What is Marketing? Most people are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. What is the message you want to get across? […]