Making art is not the same thing as making a living. Many creative people struggle with this. But there are ways of managing a creative career to keep yourself fed, happy, solvent and fulfilled without having to ‘sell out.’ It largely comes down to planning. A sustainable, long-term creative career is one that is planned. […]
Recap: Selling for Creative People (without feeling icky)
Most creative people love to create – to make things or to provide creative services. Most creative people hate to have to sell their products or their creative services. But if you want to create a sustainable livelihood for yourself from your creative endeavours, then you must learn how to sell. It’s the only way […]
Recap: Defining Your Customer – why you don’t want to sell to everyone
Here’s a summary post of week two of the 31 Days to Kick Start Your Creative Business Series focussing on defining your customer. The clearer you can be on who you are trying to sell to, the easier it will be to find them, talk to them, and ultimately convince them that your creative service […]
Recap: Defining Your Product – what exactly are you selling?
As August is a quiet month, we are going to recap some of our previous posts that maybe you missed or either didn’t get a chance to properly digest. The first recap is about a really important step for all Creative Entrepreneurs: Defining Your Product. The clearer you can get about WHAT your product is […]