Creative Entrepreneur -vs- Creative Intrapreneur
This post has two inspirations: 1) a discussion I had with Sian Prime – one of the lecturers in the Institute for Creative and Cultural Entrepreneurship at Goldsmiths College, University of London where I am doing my PhD. I was saying to Sian how I sometimes felt I wasn’t really a creative entrepreneur, especially as an […]
Ethan Hawke, Creative Sustainability, and Taking the Long View
You know that old yarn about how ‘life is a marathon not a sprint?’ The same holds true for sustainable creative careers. Days, weeks, months and even a year are tiny markers. You might have good weeks and bad weeks. You might have a year where you do nothing creative. This doesn’t really matter. It’s […]
Marketing 101 for Creative Entrepreneurs
What is marketing? Most creative entrepreneurs are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. It starts with your message What is the message you want to get across? Are you a new actor on […]
Social media listening
Your potential customer is chattering away. Are you taking the time to listen? It’s always so great when you have a wonderful social media experience. And I just had one I’d like to share with you because it shows what is possible. This one happened to me on Twitter. Backstory So I’m fortunate to live […]
Think your art sucks?
Is Your Business Model Up to Date as a Creative Entrepreneur?
Illegitimi non carborundum – Don’t let the bastards grind you down. It seems like an apt way to kick off this post. There are three incidents/factoids floating around in my head as I sit to write this. 1. My agent dropped me last week after just 8 months because I wasn’t available enough to audition […]
Is an art degree (or drama or music or fashion etc) worth it?
This is just one study, and only of the United States, but it presents a fairly clear picture of those with an art degree. It shows that there is no direct correlation between an art degree and working as a practicing artist. I will look for similar studies in the UK and other countries to […]
Is your ‘to-do’ list threatening to do you in?
I grew up in the Canadian Prairies, in the 1970’s, so this might be ‘of an era’ but I distinctly remember a regular event at Beavers, Cub Scouts, Church picnics and School sports days was a race where we had to push peanuts across the gym floor with our nose. Does anyone else have […]
Will You Join Us at the Marketing Bootcamp for Writers?
It’s just a couple of days until the Marketing Bootcamp for Writers takes place. I will be working with best-selling author A. L. Michael (who’s just putting finishing touches on her new book…) for a packed day of learning around how to find readers, attract and audience and get your book (fiction or non-fiction) into […]
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