As I continue my research into sustainability of creative careers, one thing keeps coming up: the subtle balance between supply and demand and the effect that has on opportunities for artists to be paid for their creative work. Historically, artists have done very well when Guilds and Unions have been allowed to control the flow […]
Intrinsic reward – or ‘why we do what we do’
You know most artists don’t earn much money, right? I don’t think this comes as a shock to anyone. Most artists have second jobs (and often third and fourth jobs). Most art is subsidised by the artist themselves. Most artists who study at University don’t earn any more money over their lifetimes than people who […]
Quit Trying to Sell to Everyone
Would you like to find more joy, spaciousness and purpose in your life and your art? Then quit trying to sell to everyone. Here’s the thing: not everyone is going to get you. Not everyone is going to love you. Not everyone is going to like what you create. And that’s a good thing. See, […]
The Starting Place for Any Business Transaction
Over the years I’ve taught a number of different workshops and classes on business skills for creatives. But what I observe over and over again is talented, creative individuals who completely panic when it comes to ‘selling’ themselves or their creative creations. All. The. Time. [so if you recognise yourself in that statement, you have […]
7 Lessons I’ve Learned While Doing a PhD
I love learning – I always have – I remember in primary school being the kid that never wanted to go outside at lunchtime and recess to kick around a ball. I wanted to stay inside in the library and read books. I was perfectly happy thumbing my way through the Encyclopaedia Britannia, rather than […]
Marketing Strategy for the Creative Industries 1 – Manage your ego
The Myth of Creativity as a Solo Pursuit
Do you work alone? Do you hide away in your studio or your office trying to be ‘creative’? Are you possessive of your ideas or afraid to let others know what you are working on? You might be doing a disservice to your creativity. Here’s a take on the subject from Chris Bilton in the […]
Ready to start being a Creative Entrepreneur? Here’s 3 things to stop!
1. Stop thinking ‘either – or’ thoughts Exploiting your creative capital doesn’t mean ‘selling out,’ it doesn’t mean ‘going commercial,’ it doesn’t mean abandoning your identity as an artist. You don’t need to throw your creative ideals out the window and start producing velvet paintings of kittens to woo your market. You don’t need […]
The Best of PicMonkey’s Tutorials – How to Edit Photos Like a Pro
In the pursuit of success with your creative endeavours, there will always be the need to put yourself and your brand out there for all to see. There wouldn’t be much point otherwise! You know the look you want to go for and you think your images are ready to be posted to your website, […]
Do You Think Marketing Isn’t Relevant to Art?
As ‘artists’ or ‘creatives’ we LIKE to think that what we do is different. “You don’t get it – this is art!” I hear you shriek. It’s time to call bulls*t on this idea. It’s trapping you. Yes, it is art. It isn’t mass-produced (usually). It probably represents the very best that you can do. […]
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