1. How will they remember you when you leave? This idea of a ‘leave behind’ is a new one to me. I mean, everyone knows they should have a business card and maybe a brochure or flyer you can leave with clients or hand to people who are interested in your work, but a leave […]
My Top 5 Apps for Artists and Creatives
I’ve just got a new iPhone 6 plus and I am wondering how I ever accomplished anything before I got it. It is literally becoming my portable brain. With 64 gb of memory, I’m sure it has more retention ability than I do, so I find myself leaning more and more on it to help […]
Are your small business marketing messages landing?
Getting your marketing messages heard is critical for any creative small business owner. Most creative entrepreneurs are on board with social media and are using many of the modern marketing tools to get their messages out there. But are you repeating your messages often enough? Here’s where I see a lot of small business owners […]
Set a goal for 2015 to cross-pollinate your creative practice
First off, Happy New Year! I hope you had a wonderful holiday season. As we enter a New Year, I want you to be keenly following your industry and the key players in it, but I caution you to not operate with blinders on. Tunnel vision prevents us from opportunities to cross-pollinate our creative practice by gaining […]
Idols, Mentors, Colleagues and Fans – Build a Team in 2015
I have two professional colleagues who are always talking about ‘their team.’ How ‘their team’ advises they do this, or ‘their team’ has plans to do this, etc. Every time I hear it I experience a pang of jealousy. I don’t have a team. It’s me. My computer. My ‘cup of joe.’ And that’s it. […]
Ethan Hawke, Creative Sustainability, and Taking the Long View
You know that old yarn about how ‘life is a marathon not a sprint?’ The same holds true for sustainable creative careers. Days, weeks, months and even a year are tiny markers. You might have good weeks and bad weeks. You might have a year where you do nothing creative. This doesn’t really matter. It’s […]
Not sure what your business strategy should be? Ask Albert Einstein!
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Wise Words from Edgar Degas
Entrepreneurial Skills – Heads down!
There are periods of time where you’ve got to put your head down and just get on with it. It’s a core entrepreneurial skill and this is one of those times. I’m buying a new house, and there are so many things to do including fixing up the old one, dealing with Estate Agents, liaising […]
Entrepreneurship Often Starts With Crazy Ideas
I spent a recent weekend working on one of my essays for my MA in Creative Entrepreneurship. We had to write a proposal for a project, with a budget and identifying target sources of funding. I struggled for a long time about what to write about. Then I came up with the idea of doing […]