archery target, a photo by Leeds Museums and Galleries on Flickr. What is Marketing? Most people are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. What is the message you want to get across? […]
Not All Customers Are Created Equal
I suppose I’ve been a freelance creative entrepreneur for 20 years now, at least off and on. During that time I’ve done a number of contracts as an actor, singer or dancer. In the last few years I’ve taken on freelance work teaching singing and writing contracts related to my other professional life as a […]
Pathway Four: Business Skills
The fourth pathway is called Managerial Tools & Leadership Skills by Lisa Sonora Beam. I find that a bit of a mouthful, so I think of it instead as Business Skills. This is where you have the most capacity to learn, grow and develop your business. The other three pathways are about taking stock of […]
Pathway Three: Value & Profitability
Today is where we start to look at how market forces affect your ability to be successful in making a living out of your art. It’s important to point out that as an artist you have a right to produce any art you wish. We all need to express ourselves creatively. Just can’t expect other […]
Pathway Two: Gifts and Flow
Yesterday we looked at identifying the elements of your art (or craft – or anything really) that have ‘heart & meaning’ for you. The next step on the pathway, as set out by Lisa Sonora Beam, is to look at Gifts and Flow. What’s the difference, you probably wonder? While heart and meaning is about […]
5. Listen first, then talk
Good face-to-face conversation involves listening more than you talk. Likewise in social media. You want to spend more time listening to what it already being said, and seeing where you can contribute to the dialogue, rather than shouting overtop of existing conversations or trying to monopolise the bandwidth. This is true at all times, but […]
4. Establish metrics
Once you’ve set your goals for social media, you want to figure out how you are going to measure your progress. Think of ways that you can tally up your reach on social media. This will allow you to track from year to year your progress; afterall, you will need to invest time in social […]
3. Define your goals
This is part Three of my series ’65 Social Media Strategies for Performing Artists’ What do you hope to achieve with social media? Who would you like to meet? Without goals, you will be floundering around not really making any impact. You will also have no idea if the time you are spending on it […]
2. Stake your claim
The first thing you want to do is to stake your claim by registering with all the major social media platforms in order to capture your name, or a close to your name as you can get, on the popular sites. Even if you don’t use them all, or don’t want to set them up […]
1. Why you can’t ignore social media
If you look at the history of showbusiness, each new technological advancement has brought about a colossal shift in how the performing arts are both created and consumed, not to mention who benefits economically from that transaction. When film came along it changed stage performing. When radio became widespread it caused a massive shift in […]
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