(I found this post hiding on computer, so it was no longer last night, but point is still valid.)
Last night I went to a London concert for Krishna Das, a spiritual musician of Indian chants with a significant following. The event was at the Camden Centre with approximately 800 people in attendance. I was in the cheap seats upstairs, which were £29 each, so I’m not sure what people were paying downstairs but it was not inexpensive. They started almost an hour late during which time they flogged vegan food and a whole lot of merchandise – CDs etc. A quick mental tally told me 800 tickets at £29 plus each was a door tally of at least £25k and probably more given that most of the seats were at the higher price. Plus merchandise, plus concession revenues. There were a lot of staff and other expenses but I would imagine there was at least £10k profit from that one concert (and probably a lot more). He was doing two nights in London and then continuing on a tour of Europe and then America.
It just goes to show that there are many profitable niches as a performer. You don’t need to be a massively famous artist to make a decent living as a musician. Instead you need a decent base of loyal fans and the numbers can stack up quite well.
He’s a niche artist, but even within niches there can be good profit potential.
Give people an enjoyable night out, share your music, and see if you can grow enough support for you to make a living off of it. It’s certainly possible.
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