Getting your marketing messages heard is critical for any creative small business owner. Most creative entrepreneurs are on board with social media and are using many of the modern marketing tools to get their messages out there. But are you repeating your messages often enough? Here’s where I see a lot of small business owners […]
Marketing 101 for Creative Entrepreneurs
What is marketing? Most creative entrepreneurs are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. It starts with your message What is the message you want to get across? Are you a new actor on […]
Social media listening
Your potential customer is chattering away. Are you taking the time to listen? It’s always so great when you have a wonderful social media experience. And I just had one I’d like to share with you because it shows what is possible. This one happened to me on Twitter. Backstory So I’m fortunate to live […]
Is an art degree (or drama or music or fashion etc) worth it?
This is just one study, and only of the United States, but it presents a fairly clear picture of those with an art degree. It shows that there is no direct correlation between an art degree and working as a practicing artist. I will look for similar studies in the UK and other countries to […]
Is your ‘to-do’ list threatening to do you in?
I grew up in the Canadian Prairies, in the 1970’s, so this might be ‘of an era’ but I distinctly remember a regular event at Beavers, Cub Scouts, Church picnics and School sports days was a race where we had to push peanuts across the gym floor with our nose. Does anyone else have […]
How Many Books Could You Sell by Christmas?
Whether you’re able to attend our London workshop or not, I want you think about what you could achieve by Christmas? How many books could you sell? How many chapters could you write? How many paintings could you complete? How many drafts of your play? How many grant applications could you complete? How many casting […]
Sustainable Marketing (The Secret for Artists & Creatives)
Wise Words from Charlie Parker
Why Artists Need to Be Adaptable (Madonna as a Creative Entrepreneurship Role Model)
Wise Words From Ernest Holmes
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