1. How will they remember you when you leave? This idea of a ‘leave behind’ is a new one to me. I mean, everyone knows they should have a business card and maybe a brochure or flyer you can leave with clients or hand to people who are interested in your work, but a leave […]
Marketing 101 for Creative Entrepreneurs
What is marketing? Most creative entrepreneurs are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication All marketing involves clarifying the above points. It starts with your message What is the message you want to get across? Are you a new actor on […]
Don’t Let Perfectionism Block Creativity
Breakthroughs and Breakdowns – A Survival Guide for Creative Entrepreneurs
Photo by Dlscape – James Ball When I first moved to London, and was as green as a shamrock, I discovered the Masterclass series at the Haymarket Theatre. A series of guest talks by industry people and it was how I first started to gather information and make my way in a new market. It […]
Create or don’t create. There’s always a choice.
As creative people, we are always faced with a choice: create or don’t create. It’s always one or the other. The more we choose create, the further we advance in our careers. Today the sun is shining. I’d like to bunk it in and go get a Frappucino. Frappucino or work? After years, I’ve learned […]