Recap: Defining Your Product – what exactly are you selling?

As August is a quiet month, we are going to recap some of our previous posts that maybe you missed or either didn’t get a chance to properly digest.

The first recap is about a really important step for all Creative Entrepreneurs: Defining Your Product. The clearer you can get about WHAT your product is and HOW it will help your customers, the easier it is going to be for you to connect with potential clients.

Here’s some posts to look at:

What are you selling?

Who are your competition?

SWOT Analysis 

Differentiating & Positioning

Always have a sample

Why you should have a range of goods & services

Describing your offer