Recap: Defining Your Customer – why you don’t want to sell to everyone

Here’s a summary post of week two of the 31 Days to Kick Start Your Creative Business Series focussing on defining your customer.

The clearer you can be on who you are trying to sell to, the easier it will be to find them, talk to them, and ultimately convince them that your creative service or product is what they are looking for.

Check out these posts:

Serve, don’t sell

Find a niche

Profile your customer

Talk to your customers

Understand their problems

Building Your Audience

Know, Like & Trust