Your potential customer is chattering away. Are you taking the time to listen? It’s always so great when you have a wonderful social media experience. And I just had one I’d like to share with you because it shows what is possible. This one happened to me on Twitter. Backstory So I’m fortunate to live […]
“Creatives Are Adept At Burying Their Dead”
“Creatives Are Adept at Burying Their Dead” This was a quote from Patrick McKenna, Ingenious Media, at a recent talk at Goldsmiths University Institute of Creative and Cultural Entrepreneurship on Risk. He was discussing risk, the need to take risk and the outcome of risk. Sometimes (or often) the outcome of risk is failure. What […]
Discussing Risk Doesn’t Mean Avoiding Risk
We’ve been digging into financial management lately, which implies being careful, being thrifty, counting beans. Is this important? Yes, but let’s not allow it to distract us from a basic truth – being both a creative and being an entrepreneur involves taking risks. Don’t think that I am suggesting you shouldn’t take risks. To stop […]