In your quest to keep your ear to the ground, you should be following all of the leaders in your field on social media. Set up bookmarks for their blogs, follow them on Twitter, or follow their fan pages on Facebook. You may decide you want to try and connect with them directly on LinkedIn, […]
5. Listen first, then talk
Good face-to-face conversation involves listening more than you talk. Likewise in social media. You want to spend more time listening to what it already being said, and seeing where you can contribute to the dialogue, rather than shouting overtop of existing conversations or trying to monopolise the bandwidth. This is true at all times, but […]
2. Stake your claim
The first thing you want to do is to stake your claim by registering with all the major social media platforms in order to capture your name, or a close to your name as you can get, on the popular sites. Even if you don’t use them all, or don’t want to set them up […]