I’m currently writing a book on freelancing in the creative economy and I wanted to create a list of pros and cons of being a freelancer as I think it’s important that people considering going freelance have a realistic view of what it entails. This is not an exhaustive list, but what’s missing? Use […]
What Might a Marketing Plan for a Freelancer Look Like?
I’m sure you have already considered a number of components to finding clients and marketing your creative freelance business. Now I want you to think about how you are going put it together into a plan. Remember this: Marketing is a verb, not a noun. By that I mean that marketing is an activity, it […]
Are You A Master of Juggling Your Time?
In planning a portfolio career, we can think about using your skills in different ways, but beyond skills we can also think about how you are juggling the allocation of your time. There are many different ways we can conceive of allocating time towards certain projects or activities. Here’s some ways to think of dividing […]
Why Peer-to-Peer Groups Are a Game-Changer for Business Owners
Hey there, fellow business owners and entrepreneurs! I want to talk to you about the power of peer-to-peer groups and how they can truly be a game-changer in business. These groups, also known as mastermind groups or peer-to-peer executive boards, have been gaining popularity for good reason. They provide a unique platform for like-minded individuals […]
The Challenge of Leadership: Are People Telling You What They Think You Want to Hear?
If you are in a leadership position, or have been in a leadership position in the past, have you noticed that people around you often agree with your opinions and decisions? This is a very common situation where those that surround a leader, who are often vying for promotion or wanting to at least keep […]
It Doesn’t Have To Be Lonely At The Top
Introduction Being an entrepreneur or a leader in a small business can be a lonely journey. The pressure to make critical decisions, the weight of responsibilities, and the constant need to stay ahead of the competition can sometimes take a toll on one’s mental health. In this blog post, we will explore the challenges of […]
Aimless Gig Work or Intentional Freelancing?
When I travel to a new city, one of my favourite things to do is to wander. I often put the map and my phone away, walk out the door and just start to wander. I get lost. I turn around random corners, and I loop back on myself when I hit dead-ends. For me, […]
How Much ‘Free’ Are You Willing to Do to Win a Client?
Winning a new client seldom happens right away. From lead to signing a contract is often several small steps rather than one giant leap taken at once. The old marketing line of “know, like and trust” which is necessary before anyone buys doesn’t happen right away, so often there is a wooing period while a […]
10 Steps to Ensure You Get Paid for Freelance Work
Always do a small job for a new client first before agreeing to a large piece of work. You want to test that this is a good client to work for, including that they pay their invoices in full and on time, before you commit to a large piece of work with a new […]
When You Have TOO MUCH Work
For many freelancers there is a period where they are doing everything they can to find work and get their first few engagements, but with ongoing marketing and the development of a portfolio/good reputation you may find yourself in the enviable position of having more work than you can manage. Nice problem to have, but […]
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